Quality App Allo Google Allo

Quality App Allo

The most effortless part of Google’s correspondence application mess was Google Messenger (later renamed Android Messages, since none of this story is permitted to be basic) as its single-reason SMS application. Amazingly, in spite of goals to push transporters to grasp the open Rich Communications Services (RCS) guidelines, Messages has remained the basic, centered application it was discharged to be.

Nonetheless, just to ensure things were still somewhat confounding, Google has the last two bits of its interchanges application methodology — and likely the most essential two pieces — Allo and Duo. Allo is Google’s response to administrations like iMessage and WhatsApp, while Duo is Google’s coordinated video talk application (in spite of the fact that there have been bits of gossip about gathering video visit coming, which would make the name “Twosome” fairly befuddling.)

Entirely as they seem to be, Allo and Duo are awesome applications and work to a great degree well at their given purposes. Obviously, what Google sort of overlooked was that the nature of correspondences applications doesn’t much make a difference if individuals don’t utilize the applications.

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A more forceful approach

There are some hints that Google has learned that lesson somewhat, and may be more aggressive in pushing users towards its apps. Duo has been integrated into the Google Dialer so video calls can be started from phone calls, as well as some integration with Android Messages to initiate calls from there as well. And, some devices can receive Duo calls even if the app isn’t installed (of course, why anyone would initiate a Duo call to someone that doesn’t have the app installed is a question with strange answers.)

Given these integrations with Duo and the fact that Google has already taken a page from Apple in having separate chat and video apps, it feels right to wonder why Google’s hasn’t taken the iMessage route with Allo and whether deeper integration of Google’s chat app might be coming. Allo is a great app with few users, so it makes sense that Google should combine Android Messages with Allo to create a singular Google messaging app. It could work the exact same way as iMessage — SMS by default if one user doesn’t have Allo, and full Allo features when everyone in the chat have the app — and having Allo be a standard part of Google’s default Messages app (or visa versa) would mean more people have it by default.

A new opportunity

More and more Android manufacturers are moving towards a lighter skin and fewer proprietary apps (even Samsung to an extent), so now might be a good time for Google to turn on SMS functionality in Allo (which already exists in limited forms to aid with inviting other users to the service) and kill off Android Messages. The path for Google was slightly easier with Duo, because most Android OEMs don’t have proprietary video chat apps; trying to take over the default SMS app with something that doubles as a competitor to WhatsApp or iMessage is a different thing altogether, especially if you factor in carrier bloat (I’m sure Verizon wouldn’t be too happy with an SMS/Allo hybrid on devices that have Verizon Messages+, even if no one ever uses Verizon’s app.)

It’s possible Google might try out the SMS/Allo combo app on Pixel phones first before going wider, but as yet we haven’t seen any indication Google is planning such a mashup, despite how much sense it makes both from the perspective of gaining more Allo users and in simplifying Google’s communication app offerings. An iMessage style SMS/Allo app would leave Google with a much simpler story with its communications apps: Allo is for text messaging, Duo is for video and audio calls, and Hangouts is for business (although the confusion with Hangouts is still too much to deal with in this thought experiment.)

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